Digital Marketing Manager
Tea joined us after a diverse set of jobs that took her from customer service, office administration, B2C and B2B sales and back. She is not afraid of embarking on new experiences, starting from scratch and working hard - and this is exactly the spirit that brought her to Inchoo and her current job.
Tea completed her Master's Degree in Management and Entrepreneurship at the University of Osijek and she's now focusing her professional interests on all things digital, with special emphasis on SEO and usability in eCommerce as she loves doing the work where her actions can make a positive, meaningful impact on clients and coworkers.
She enjoys outdoor activities and her adventurous personality can get in full swing all year long - you'll often find her cycling, hiking or playing tennis, and even during the winter she doesn't stay still (or warm for that matter) as she loves to go for a good snowboarding ride.
While optimizing my clients’ campaigns, I often find myself browsing other people’s blog posts and researching their campaign optimization tactics.
One of my recent hybrid tactics proved to work pretty well on some of my accounts, so I wanted to share it with you. It’s about scaling the shopping campaigns with automated bidding while keeping the same ROAS. I hope some of you will find it helpful to create your own hybrid tactic. Continue reading
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