As we determinedly move through 2017, we decided to look into things which we’re building upon. The old saying goes “If you don’t know history, you are doomed to repeat it.” so we’d like to avoid any mistakes possible by learning from the previous happenings. Here’s what happened in the SEO world in 2016. and what you can do to make those trends work in your favour.
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Industry of eCommerce is growing steadily, year after year, and that’s nothing new in the world of Internet. A prediction by eMarketer states that online spending has reached its all time high in 2016 with more than $22 trillion spent, a number which is expected to grow by $27 trillion in 2020. It is more than obvious this trend has no intention of slowing down so if you need some help or inspiration with setting up priorities for 2017, we at Inchoo gathered a handful of useful tips to share.
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We’ve analysed over 1.5 million sessions that happened in the last 30 days on some USA, UK, and Germany based eCommerce websites to find out the average percentage of logged-in customers that used the “Forgot your password” e-mail password reset functionality in Magento.
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Whenever you speak to a conversion rate optimization specialist or internet marketer in general regarding sliders you’ll hear a big rant about them. They’re bad for usability. But why do we still see so many sliders all around the web then?
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Last month was busy (or, at least, busier!) for one of our consultants. Apart from his daily activities: monitoring key performance indicators of client’s online store, suggesting improvements and overviewing key trends in the world of eCommerce to help them stay ahead of the competition, he also had an opportunity to speak at 3 various conferences. Not that he has any favourites, but today we’ll see what it was that made HitIt so special and what he talked about.
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Last weekend Google sent out a batch of new manual penalty notices that mostly hit bloggers. What does this have to do with eCommerce SEO? Well, bloggers were penalized for accepting free products in exchange for a review with a link to merchant’s website or accepting paid reviews with such links.
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I am sure, for everyone in the eCommerce business, there’s no need to explain what Google Shopping Ads are. But, if you are not familiar with them, they are product ads which appear in Google’s SERP as shown on images below.
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Is it bad for my site to have broken links? Some say I shouldn’t have them at all (What? How?) and some say that 404s are completely normal as my store changes and ages. Do I need to use some broken link checker?
Confused about taking the right approach? Which theory/opinion is applicable to your site/case? If 404 pages are a normal thing, you may ask yourself whether you should even bother with checking them? Keep reading and hopefully you’ll find the reasons why you should invest your time in analysis of broken URLs.
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Some of your visitors hate the experience they have when they’re browsing your store. It doesn’t matter who you are, it’s true. You can’t satisfy everyone as some people prefer to do things one way while others like it the other way around. In future we will have online stores so predictive of your visitors preferences that it will completely adapt the user interface dynamically based on what it knows about your visitor. There are some stores and services that already do that but it’s still very basic and not something we could call automatic and complete user interface change and adaptation to customer’s needs.
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Magento 2 has launched and on Magento’s official blog, they introduced some of the first Magento 2 featured online stores.
We took some time to analyse some common SEO mistakes in new Magento 2 stores and write them down for you in this article. Hopefuly this blog post will help you and serve as a sort of SEO checklist before you launch your own Magento 2 store – be it a new one or “upgrade” of the existing Magento 1.X store.
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In this article, I will try to give you some ideas on how to create a detailed product level performance report so you can easier identify areas for improvements within your Shopping campaign.
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Search engines do not care much for your beautiful pictures and videos. They dislike your JavaScript and completely ignore your CSS. But they devour text. Especially nicely formatted, machine parsable text, like semantic HTML or … microdata. Feed search engines enough of that, and you can become best friends with them, too.
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Inchoo is a 7-year-old.
Pretty successful and prominent one, but still, a 7-year-old. In business years, that’s a fine number. During our lifetime, we worked on numerous projects, participated and spoke at many conferences, and earned a lot of certificates and recognition.
Newest one is the Google Partner badge.
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The SEO industry exploded with news about RankBrain, a new artificial intelligence that recently became the 3rd most important ranking signal out of hundreds of ranking signals Google uses to determine which page deserves which organic ranking spot.
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