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Zoran Vorkapic

UX/UI Designer

Zoran Vorkapic

Zoran works as Web Designer at Inchoo, whose job includes design of online stores, but also preparing different visuals for Inchoo’s websites and social media. Prior to coming to Inchoo, he also did some freelancing in UI and UX design and websites for EU funded projects.

Besides English, which he’s been learning his entire life while watching movies (who says TV makes you stupid?), he’s a big fan of German language and at the moment holds a B2.1 diploma.

Since young age, Zoran has been fond of computers, so one may call him a self-taught PC tech. Although his knowledge and experience in the field are limited to Windows environment and home networking, he never once faced a PC problem that he couldn’t resolve by himself, even if it meant tearing the PC to the bone.

Zoran heavily believes in lifelong learning, either for professional, private reasons or in a moment of necessity. In his free time, he plucks guitar strings playing classic rock tunes. His favourite TV character is agent Leroy Jethro Gibbs (NCIS), which he enjoys watching while eating a bag of chips. He claims that he has a healthy addiction to chocolate, beer and coffee.

Latest posts by Zoran Vorkapic

Top 5 things to keep in mind when approaching an eCommerce website redesign or planning an eCommerce feature

So you’ve decided to do a complete site redesign or came to a conclusion your metrics don’t behave as you thought they would? Have you finally decided to implement that feature you’re sure will skyrocket your conversions?

Here are some common eCommerce design pitfalls we often see in the wild you think about when considering taking the next step in growing your eCommerce business. Continue reading

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