If you are running an eCommerce store, you know just how important is having a quality search engine.
This is especially true for merchants with large catalogs, where it’s impossible to feature all the categories and subcategories prominently. Search engine that helps your customers find what they are looking for (and suggest things they didn’t even know they are looking for yet) is essential for growing your online sales.
What do customers expect from a site search?
Internet Retailer survey of online shoppers from October 2016 found that your online shoppers want more than anything (yes, even more than the best deal) is help in finding what they want to buy. More than 72% of them want a site that makes it easy for them to find what they want.
Additionally, existing site search tools have limitations that can frustrate and deter potential customers. For example, 60% of eCommerce search engines don’t support thematic searches like “spring dress” or “office chair.” And these types of search queries are increasingly used while browsing.
From our own experiences, these are considered search must-haves, bare essentials for any eCommerce site:
- prominent search bar (especially useful on mobile where there’s less room for basic navigation)
- search autocomplete and autosuggest
- ability to manage search terms and set query results manually
- ability to manage searchable product attributes
- quality reporting/analytics (usually handled with Google Analytics setup)
Magento handles some of these out of the box, while for some other features as Solr, Elastic or other 3rd party engines are used.
Why choose Klevu?
Klevu is more than “just” an advanced site-search engine as it excels in NLP (natural language processing) capabilities and gives merchants an upper hand with the accuracy and quality auto-suggestions as a result.
It’s intuitive, learns in real-time, offers autocomplete option, shows popular searches, easily works through spelling mistakes (while learning off of them) and offer responsive (mobile-first) design.
While some of these features can be expected from a state-of-the-art search solution, self-learning results based on user behaviour and purchase history are the features that make Klevu stand out, alongside a detailed dashboard for analysis and reporting, inclusion of layered (faceted) search and others.
For these Klevu features explained in detail, and more – click here.
Our clients experiences
We’ve seen a boost in site-search generated revenues with all our clients recently.
Make sure to check out this blog post outlining more details on how Klevu works with Magento.
What can we do for you?
We have extensive experience in integrating Klevu, starting with assisting our clients with the onboarding process, basic setup and using Klevu dashboard.
We also customize the search results pages to create a seamless experience for your customers and help them find what they are looking for with ease.