eCommerce Talk

Works out of the box!

Works out of the box!

Every now and then someone in the social web world asks for eCommerce solution recommendation. One of the awesome trends I noticed in these answers is the answer of a “happy customer” that goes something like this

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When less is more in eCommerce

When less is more in eCommerce

This post will explain the situations in which removing certain elements of your online store might give you better conversions or improve your search engine rankings. There are lots of online stores out there that tend to add too much stuff to their store in hope of improving their income, not realizing that these things might actually create a completely opposite result from the one they hoped to achieve.

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Why rel=nofollow in eCommerce menus is a bad idea

Why rel=nofollow in eCommerce menus is a bad idea

First of all, I’d like to say that GetElastic is usually an awesome and very useful blog for anyone that does anything related to eCommerce. Linda wrote hundreds of extremely good posts over there, but this new guest post at GetElastic was kind of dangerous for site owners and I’ll try to explain why, putting it as simple as possible.

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Importance of product presentation

Importance of product presentation

We all now that image is everything, especially when you’re selling the product online. There are some obvious facts that need to be taken into concern. This post will include some (IMHO) valuable reminders and a checklist for the shop owners willing to reevaluate their product presentation.

Also, let’s remind ourselves that eCommerce product photography is probably one of the most important steps in “optimizing” the performance of your eCommerce online store.

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Is it time for the 1st Croatian eCommerce client?

Is it time for the 1st Croatian eCommerce client?

As some of you may know, our team is located in lovely small country called Croatia (it is in Europe). Our mission is to create a microbrand for  eCommerce development services. Since we were using Magento as a platform of choice, we ended up creating a microbrand for a Magento development services. On the long run, our goal is to be recognized in eCommerce community and not just Magento’s. There is a long way to go to achieve this, but here we are: working in the international world, with clients all over the globe. From US ones, Canada, Sweden, Denmark, France, United Arab Emirates, Hong Kong. Only one Croatian client hired us for iPhone development services. Is it time for first Croatian eCommerce client?

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Playing Real Time Strategy vs. Running an Online Store

Playing Real Time Strategy vs. Running an Online Store

You know those games when you start with something small and then you conquer the world? You begin with some small HQ and a harvester. Collecting resources and constructing some production buildings become first objective. Suddenly, while you watch your harvester how slowly gathers spice, an enemy shows up. The game gets a new dimension. You have to fight with a competition.

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Etrgovina ecommerce conference

Etrgovina ecommerce conference

Inchoo team attended a great ecommerce conference called “Etrgovina“. This was the 9th time this conference was organized and it lasted for three days. It was held on Palic lake in Serbia.

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