When dealing with Magento store’s SEO, these are the 7 most common basic mistakes I encounter. Some of these are inherited from the development stage of your projects. I hope this checklist will be useful for anyone launching a new store or checking their live site
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Layered navigation, a feature available in Magento without any extensions is commonly used by many merchants around the world. It is also one of the most painful Magento features for the SEOs. It creates lots (depending on the amount of filters and products – often tens of thousands) of terrible URLs with duplicate / near duplicate content and identical page titles and descriptions.
Read moreOn April 24th, Google released a major web-spam update to its index called Penguin. Although it reportedly affected “just” 3.1% of English search queries, it hit the most “optimized” SERPs and high value keywords, so it made a big noise in the SEO community. From the data we have so far, Google made this update to hit “over-optimized” websites. Those engaged in heavy SEO link-building / keyword stuffing / unnatural text / link anchor patterns.
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When dealing with online stores with a lot of products, pagination on category pages can get really problematic for search engines. Link juice gets distributed all over the place, your internal linking structure is terrible, indexing of deep page products is difficult and anchor text values that pagination sends have nothing to do with the content of the page, but there was no better way to do it. It came down to choosing between SEO and usability.
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So I’m doing my normal weekly backlink check to see if there are some new and interesting websites linking to us and I discover someone has built 190 “dofollow” backlinks from 43 different domains towards certain article on inchoo.net. Most of these backlinks have porn related anchors. Naturally, my first thought was, some spammer made a comment on the blog post and decided to build backlinks towards this post, but there was no such comment on it. Was this built by a competitor – or someone just made a mistake during their spamy link building efforts – remains a mystery.
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Have you ever wondered what would resolve if your robtos.txt and your meta tags had conflicting directives regarding content indexing? Don’t worry, this question can be a real challenge to even very advanced SEOs. To make this issue a bit clearer to the general public, I decided to make this guide that will show you exactly what happens in these situations.
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Schema.org has recently been announced by Google. It’s an innitiative by Google, Bing and Yahoo to create one microdata standard for structuring web content. Basically it’s the good old Google Rich Snippets, but followed by all three major search engines and it also brought a lot of new markup.
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Since we know mobile internet usage with smartphones have already grown to a market share that can’t be neglected in our marketing campaigns it is time to start using all of the smartphones’ amazing features. One such feature is ability to read QR codes, the 2-D barcodes that are likely to mark the new era in quick access to additional information.
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AIDA stands for Attention, Interest, Desire and Action. It’s the oldest trick in the sales book, but rarely thought about when it comes to eCommerce. The idea is that a sales person should follow these four steps when pitching a product to the potential buyer. In the world of eCommerce, you don’t have your sales person, so this process is (should) be done by your online store.
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A new comment on my old post that explains how rel=canonical element (tag) works gave me inspiration to write another article about rel=canonical. This time, I’ll try to explain why and where rel=canonical is usually necessary in a Magento store.
I’ll leave technical implementation and decision should you use any of the existing extensions or go for custom implementation to you. I’ll just cover the marketing and SEO perspective on the issue.
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In this blog post I will talk about some of the most critical areas of Magento’s conversion rate optimization process – Magento’s shopping cart and Magento’s checkout page.
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Every now and then someone in the social web world asks for eCommerce solution recommendation. One of the awesome trends I noticed in these answers is the answer of a “happy customer” that goes something like this
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There are tutorials all around the web as well as at the Inchoo website that guide you through various Google services integration with Magento eCommerce platform. I wanted to unite all of these resources on one place and also bring something new to the table.
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If there is one most valuable thing that you need to know before you build your first online store it is this: Build it and they’ll come doesn’t work. This article will try to prepare a company that is thinking about building an online store for all the things they need to know before they start this process.
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