Online Marketing

Explaining the Sitemap SEO Myth

Explaining the Sitemap SEO Myth

It seems to me that the most common SEO misconception that occurs is the one regarding the sitemap. I often see discussions on business forums about SEO and a very common advice people get when they ask what to do to improve their website’s SEO is to submit a sitemap to Google.

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10 Useful Tips to Increase Your E-commerce Conversion Rates – Ninja Edition

10 Useful Tips to Increase Your E-commerce Conversion Rates – Ninja Edition

Finally, it was about time to release one of my Ninja posts to the public. Who knows, maybe you will find another ninja post from time to time… 😉

If you don’t know what I’m talking about, just check this post.

OK, now lets continue with e-commerce part of the post. Here you can find some tips and tricks for increasing e-commerce conversion rates

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When less is more in eCommerce

When less is more in eCommerce

This post will explain the situations in which removing certain elements of your online store might give you better conversions or improve your search engine rankings. There are lots of online stores out there that tend to add too much stuff to their store in hope of improving their income, not realizing that these things might actually create a completely opposite result from the one they hoped to achieve.

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Why rel=nofollow in eCommerce menus is a bad idea

Why rel=nofollow in eCommerce menus is a bad idea

First of all, I’d like to say that GetElastic is usually an awesome and very useful blog for anyone that does anything related to eCommerce. Linda wrote hundreds of extremely good posts over there, but this new guest post at GetElastic was kind of dangerous for site owners and I’ll try to explain why, putting it as simple as possible.

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Will my rankings drop if I switch to Magento?

Will my rankings drop if I switch to Magento?

“Will my search engine rankings drop after the switch to Magento?” is one of the most often asked SEO questions I see regarding Magento. Unfortunately, there is no “Yes/No” answer. No matter which e-commerce solution you were using prior to switch, your rankings might get effected.

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This is why SEO ranking reports are useless

This is why SEO ranking reports are useless

A quick question: is it possible to be ranked number one and number two hundred on Google for a certain keyword? A quick answer: Yes it is.

Google’s ranking algorithm has changed so much in the past few years that SEOs that have been living under the rock for the past few years can’t optimize your site anymore. It is now a common knowledge among the real SEO professionals that ranking has been dead for a long time.

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Conversion Rate Optimization’s Measurement Issues

Conversion Rate Optimization’s Measurement Issues

Quick question, can 15% conversion rate be better then 50% conversion rate? Yes it can. Now here we go with a little bit of advanced topic for those of you who understand what we’re talking about here. I have a problem with the way our industry measures conversion rate optimization success.

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What is gobbledygook?

What is gobbledygook?

If you are among the #IMU crowd, you probably have the word “gobbledygook” stuck in your head since one of the famous sentences spam bots like to write over at #IMU hashtag on Twitter is citation of David Meerman Scott

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Why do you need a blog on your online store?

Why do you need a blog on your online store?

If you are an online store owner that ever went seeking advice on promoting your website and gaining more targeted visitors, you’ve probably heard you need a blog. You might wonder how does blog actually help you in gaining more visitors and ultimately earn more money with your online store.

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White hat SEO link building campaign is impossible

White hat SEO link building campaign is impossible

I’ve seen lots of SEO companies offering link building services and some of them claiming they are white-hat SEOs. I’d like to explain why link building campaign is never white hat SEO. It’s always in some gray area and often completely black hat.

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