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Target ROAS & Google Shopping – Optimizing Campaigns for the Sale Season

Target ROAS & Google Shopping – Optimizing Campaigns for the Sale Season

Are you looking for ways to optimize your Google Shopping campaigns for a holiday season? Or do you have some non-niche related sale that has been happening only on your site, and you want to make the best of it?

If your campaigns have been using some of the smart bidding strategies like Target ROAS or Target CPA – read on and find out how to fine-tune your Google Ads campaigns to make the most of your sale season.

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Offline2On – eCommerce community offering a lifeline to small businesses worldwide

Offline2On – eCommerce community offering a lifeline to small businesses worldwide

With the majority of small businesses being forced to shut down their operations globally as a result of COVID-19 pandemic, retail sales across many industries have plummeted.

Offline2On initiative, gathering over 1000 eCommerce professionals from all areas of the ecosystem (software solutions, agencies, developers, marketers, service providers) was started in a matter of days to help struggling small business owners get online fast or improve their existing eCommerce websites.

Learn more about what they are offering, what help you can get as a small business, and how you can offer help if you’re able and willing to.

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Lazy load your images and iframes

lazyload images and iframes

Lazy loading is an effective way to improve your frontend performance. And that’s especially important on eCommerce websites. In this article, you will read (and learn) how to reduce page load time by loading your

  1. images on scroll and
  2. iframes on demand.

Let’s get started with lazy load!

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Best practices for Magento category page design

Best practices for Magento category page design

Category pages serve as a bridge between the homepage and the product pages, bringing the customers one step closer to finding the right products.

They are an essential step in a customer purchase path for customers browsing the store using the main navigation as opposed to search. They are also among the top pages customers will land on. It means that a lot of users will start their browsing and shopping process here. This makes them even more critical.

Read on to see the best practices for category page design in Magento.

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When is the right time to talk about eCommerce development costs?

When is the right time to talk about eCommerce development costs?

When is the right time to talk about eCommerce project costs in communication with potential clients? How soon do you share your hourly rates? What to do when the only thing the client is interested in talking about is the price?

See how we handle project negotiations and let’s learn from each other’s experiences!

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How popular is Magento in 2020?

How popular is Magento in 2020?

Inchoo was founded in 2008. Around the same time, the Magento came to life as one of the eCommerce platforms and solutions for online stores. We have been with Magento right from the start, following all its iterations, ups and downs.

It had its share of fame during the years. But now, 12 years later, the question is – How popular is Magento in 2020?

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90% of Magento websites are running on unsupported PHP versions. Why is this a problem and how can you (we) solve it?

90% of Magento websites are running on unsupported PHP versions. Why is this a problem and how can you (we) solve it?

The large majority of Magento stores globally are still running on an outdated and unsupported PHP version. If you are on anything below version 7.2, chances are you are missing out on some performance improvements. However, more importantly, you are exposing your store to an increased risk of potential exploits.

Why is this important? Why should you update the PHP version? How to do it with as little friction as possible? Read on!

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Best practices for Magento homepage design

Best practices for Magento homepage design

Did you know that customers are more likely to land on a category or a product page of your Magento store than on the homepage? Nevertheless, the homepage remains an essential part of an eCommerce store for many customers who start their shopping process. It also acts as an anchor to refer back to throughout the shopping experience.

The homepage introduces the website, explains what it sells, and sets some expectations. It should convey brand values, inspire customers to explore, display product ranges – and accomplish that without visual clutter.

It acts as a shop window to an online store, so cramming things inside might result in a lower perceived value. You wouldn’t clutter your shop window, would you?

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How to set up taxes in Magento 2

setup taxes magento 2

We are happy to share with you the ultimate guide on how to set up and manage taxes in Magento 2. Everything you need as a merchant, consultant or developer, you’ll find right here.

This guide is based on Magento 2.3.X, however, there were no significant changes in previous versions of Magento 2 when it comes to sales tax setup, so it should be backward compatible as well.

The setup presented in this guide works the same way in Magento 2 Commerce (Enterprise), Magento 2 Open Source (Community), and Magento Commerce Cloud.

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Best practices for Magento theme design

Best practices for Magento theme design

This article is the first from a series of articles that will address the concepts and best practices for creating Magento theme design. In this one, we’re talking about prerequisites for designing a custom Magento theme, the difference between custom and off-the-shelf themes and the decoupled approach for Magento theme design and development.

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Is local web development agency a must-have?

local web dev agency must have

When someone is looking for an eCommerce development agency, it is quite common for that person to think that it’s the best option to go with a local agency. But, is it really true?

Are there important reasons to give a local eCommerce web development agency an advantage over a global one?

No. Not really. While some of the decisions are based on personal preferences, from a business growth perspective, there are several important reasons why working with global agencies is a better choice.

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What Questions to ask an eCommerce Development Agency

Questions ask eCommerce development agency

Building a new eCommerce web store, or upgrading an old one?

The challenge is to find a good eCommerce web development agency. Although there are handy tips for choosing an eCommerce development agency, sometimes it is difficult to come up with a set of questions to ask the agencies, so that you can compare them and, ultimately, make a good decision.

Because of that, we have thought of some that should be of great help to you.

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