Posts by Bojan Mareljic

Should I upgrade to Google Analytics 4


Briefly, yes. In this blog post, you will find out how and why you should start using the GA4 property parallel with Universal Analytics (UA/GA3).

There are many how-to blog posts out there, so this will not be yet another one. Instead of the technical step-by-step guidance, I’ll share my experience with implementing GA4 with Google Tag Manager (GTM) and what to keep in mind when activating the GA4 property.

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